What We Did

Lynks Quest

Homies designed a geo-located scavenger hunt near the partner’s flagship store in Montreal - the quest led users through a local park, following a Halloween-themed dog chase - with Cocooning Café and its partner, The Beagle Shop, as the final destinations. Upon completing the quest, participants received a digital token redeemable for a store rebate at the partner’s store.

What Was the Objective?

Brand Discovery & Creative Promo Campaign

This quest introduced participants to the merchant stores allowing an experience-based exploration, that encouraged players to discover the new location along with some of the brand’s visual assets.

Cocooning Café and The Beagle Shop aimed to attract new visitors and build awareness of their newly opened cozy, vegan-friendly environment. Partnering with Homies allowed them to drive foot traffic, showcasing their offerings to a broader audience, along with an experiential approach to differentiate themselves from traditional social media campaigns.

How Did It Go?

Awareness Hunt!

The quest successfully directed new visitors to both Cocooning Café and The Beagle Shop, broadening their reach and increasing the engagement from passerby's that were curious about the initiative. Many participants, drawn by the narrative, but positively surprised by the reward were able to to witness the effectiveness of gamified hunts.

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