What We Did

Story-Driven Quest and Reward Distribution Management

Homies crafted a narrative-driven quest guiding users through the neighbourhood of a recently opened Mamie Clafoutis store as the final stop. Upon successful completion, participants received a digital token redeemable for a free pastry in-store. This reward-token not only provided users with a tangible treat but also allowed the partner to track quest completions - and thus, the rewards to give as per their pre-determined quantities - along with gathering non-intrusive data on customer engagement.

What Was the Objective?

Boosting Store Discovery & Community Engagement

The time-based Quest attracted visitors from all across Montreal, allowing the bakery to spotlight the location in the neighbourhood in an area with lower foot-traffic than its other shops. By offering an interactive experience through the Homies app, they aimed to engage customers from across Montreal, helping them discover the brand in the recently built neighbourhood.

How Did It Go?

Increased Visibility, Engagement, and Reach

The quest successfully drew new visitors to our partner’s location, with many customers making additional purchases. Additionally, the partnership allowed Mamie Clafoutis to gather insights on customer engagement such as the number of players, the interactions (sharing) and the time spent doing the Quest, hence supporting their campaign with data-driven understanding. This case demonstrated how combining storytelling with broad reach and insights can foster meaningful customer connections and business growth.

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