What we did?

Story-Driven Custom Quest and Rewards

Homies created a story-driven quest through the Angus district, once completed, the Quest granted a reward, which can be exchanged for a new Ice cream flavour at Les Givrés’ location. Participants followed a Les Givrés inspired storyline to reach the shop. This digital encrypted reward could be redeemed in-store for a real ice cream treat, offering users a tangible reward for their journey, while allowing the merchant to efficiently track and manage the Homies that successfully completed the Quest. The quest path encouraged users to explore the neighbourhood and discover Les Givrés brand.

What was the objective?

Increasing Foot Traffic & Community engagement!

At the end of the summer, Les Givrés were keen on increase their in-store foot traffic. With numerous competitors in the area, they needed an approach to attract new customers via interactive medias, while keeping the brand active with their mostly local community. Also, the brand was able to capitalize on a creative approach

How did it go?

Increased Visibility and Sales During Slow Season

The Quest successfully increased foot traffic, drawing new customers to the location at a time when visits typically decline. Additionally, many customers made other purchases, benefiting the shop’s bottom line. This partnership showcased the power of combining storytelling with digital rewards to drive both brand discovery and sales.

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