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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
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Narrative Quest with Digital Reward and AR
Homies designed a custom quest in the Angus district, leading users to a hidden mural. Along a themed journey, they uncovered the artistâs message. Once on site, they received a digital item that allowed them to scan the mural with their camera and trigger an augmented reality experience.
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Highlight a Hidden Mural and Foster Local Connection
The mural, tucked away in a discreet location, often went unnoticed. Through the Homies app, a quest was created to guide users to it. The aim: reveal the artwork, share the artistâs values, and help people rediscover the neighborhood through a playful and engaging experience.
Increased Visibility and Strong Connection to the Artwork
The quest led many participants to discover an often-overlooked piece. The AR experience surprised, delighted, and sparked spontaneous sharing. This project illustrates how technology and storytelling can elevate local art and strengthen community bonds.
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As part of the festivities of Quebecâs FĂȘte Nationale, Les Guinguettes invited Homies to create quests where visitors learned about Canadian poet and publisher Gilles Vigneault, and its iconic song Gens du pays, defining Quebecâs Independence Anthem - Festival rewards were granted upon completion
Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
Homies launched a Halloween-themed scavenger hunt, introducing users to Cocooning Café and The Beagle Shop with a redeemable store rebate, boosting brand discovery.
Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
The Homies Network is designed and developed by a multicultural team of various beliefs, preferences, and identities. We're proud to be based in Canada and dedicated to celebrating every individual's unique story.
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